A Rabbi, a Cowboy, and a Chicken Got On a Horse
Aaron Koster was an award-winning advertising Art Director for over…
Besides referencing the many jokes involving rabbis, this piece is also a reference to “Shlogn Kapores”: the tradition of symbolically transferring a person’s sins onto a chicken during Yom Kippur. After the artist saw a picture of a cowboy on a horse, twirling a rope, he imagined a rabbi sitting behind him, twirling a chicken — and thus this clever, tongue-in-cheek artwork was born.
As a Zionist publication created in the United States, Green Golem appreciates Aaron Koster’s ability to merge traditional Jewish imagery with classic American imagery.
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Aaron Koster was an award-winning advertising Art Director for over 20 years. He worked on Volkswagon, Avis, Texaco, General Foods, and Proctor and Gamble accounts for Doyle, Dane, Bernbach, and Benton & Bowles advertising agencies in New York City. He has two daughters and three grandchildren.
This piece for me is about the independence of the cowboy spirit and the notion of restraining motion that deviates from order. I have always admired the cowboy idea reflected in the U.S. culture because it is associated with the independence of spirit complemented by courage. It is a concept balked at in my current context and this piece is admirable to me more so because I can only view it from a remote distance. The injection of religious ideation within one frame of reference, reflected in this piece, has hit home in a way that only historically significant context can do. In our lifetime, not just in the lifetime of our ancestors.